MC&C Media

Core disciplines: Digital, Media planning & buying

Tweet : Today about 2 minutes ago
‘Insight can play a role across the whole marketing funnel - Mosaic can help with brand marketing, targeting individuals in the right space, TV advertising, right the way through to online. It becomes a common currency across channels and devices’ @MLindsayUK @Experian #Marketing
Tweet : Today about 9 minutes ago
‘There is a resurgence in the use of segmentation like Mosaic currently. This information helps us rank different groups without collecting data from individuals directly, which we can then input into our machine learning and peovide additional insight’ @MLindsayUK #mosaic
Tweet : Today about 14 minutes ago
“No data set can tell the whole story. Data is a science and an art.. we need to have the right skills to interpret a data set to get the most out of it” @MLindsayUK @Experian #MachineLearning #CustomerSegmentation
Tweet : Today about 16 minutes ago
‘Segmentation can be used consistently, applied across the whole business. One of its advantages is that it can’t be linked back to personal data’ #GDPR @Experian
Tweet : Today about 20 minutes ago
Mark Lindsay, Head of Sales for @Experian talks us through the latest marketing insights: 47% of marketing professionals have found the data they have isn’t accurate enough for personalisation #statoftheday - ‘understanding data is both a science and an art’
Tweet : Today about 28 minutes ago
Advice from the top! ‘Simple automation - get rid of the small stuff. Look at the whole toolset available to you and use each element appropriately - some businesses are waiting for the golden bullet of AI, but there’s so much else you can do asides from that’ @FletchersLegal
Tweet : Today about 33 minutes ago
‘You need to face into it - we created a dedicated cyber team, which in our industry is almost unheard of for a medium sized law firm’ Alex Hatchman, @FletchersLegal #CyberSecurity
Tweet : Today about 42 minutes ago
Alex Hatchman, COO for @FletchersLegal is taking us on their data-driven journey - ‘data is the universal truth, it enables everyone to get on the same page and remove preconceived bias’
Tweet : Today about 43 minutes ago
“Geodynamics are the most important part of your machine learning model, as it tells you everything you need to know about a persons behaviour...” Jeremy Horne, MC&C #MachineLearning
Tweet : Today about 46 minutes ago
‘Machine learning is really good at ignoring variables that aren’t needed - feed it everything you can and trust it to do it’s work’ #bustingmyths
Tweet : Today about 55 minutes ago
‘Data is the complex part, the model analysing it needs to be simple - the simpler the better’ #MachineLearning
Tweet : Today about 1 hour ago
Kicking off our Muse Seminar this morning in the beautiful @StBarnabasHouse with our Head of Analytics Jeremy Horne - stay tuned for insights into unlocking high value customers through the power of #MachineLearning
Tweet : Oct 16th 2018 11:40
RT @TMLewin: Are you ready for our next #comp? To #win one of 5 pairs of tickets to @WaspsRugby v @bathrugby this Saturday, 20 October, sim
Tweet : Oct 16th 2018 11:40
Such an important message from @MayorofLondon for #RestartAHeartDay How many of us would know what to do if someone suffered a cardiac arrest? @TheBHF
Tweet : Oct 11th 2018 10:28
Didn't manage to catch the @earlconf a couple of weeks ago, or simply want to relive the highlights? Then have a read of the round-up by @MangoTheCat - featuring our very own Jeremy Horne's talk on customer segmentation #DataScience
Tweet : Oct 3rd 2018 16:06
Bringing you your thought of the day, here's our latest MC&C Thinks: Micro-Payments and the success of the Gaming Industry - what can we learn from it? Brought to you by our Digital Strategist, Nick Graham #gaming #Subscription
Tweet : Sep 28th 2018 10:00
MC&C Thinks: Christmas, Google and the impact of Mark Read at @wwp
Tweet : Sep 27th 2018 11:32
Shout out to our awesome MD of International, Rob Watt, who's joined the International Performance Marketing Awards jury ???? Thanks for the nod @ipm_awards
Tweet : Sep 27th 2018 11:30
In case you missed this yesterday from MC&C's director of digital Ben Foster - all about data and the need to keep it working for everyone
Tweet : Sep 26th 2018 15:58
Media agencies: let your clients own their data but encourage them to use the best sources available. So says Ben Foster, our plain speaking director of digital in this piece for @Campaignmag #data #advertising
Tweet : Sep 19th 2018 10:26
Our Head of Analytics, Jeremy Horne, wowing the crowds at @earlconf last week with his presentation on 'The Power of Machine Learning in Segmenting CRM Databases' #DataScience #earlconf #MachineLearning
Tweet : Sep 14th 2018 12:43
It's the end of an era for our founder Mike Colling but big congratulations to Robin Trust who has been announced as the new CEO of MC&C. An exciting new chapter for the agency! #independents #advertising #inrobinwetrust
Tweet : Sep 11th 2018 14:39
Not thinking about Christmas yet? Well here's why you should be. (Disclaimer: This only applies to planners. Not pubs pushing their festive menus at us.) Thanks to the @IABUK for hosting our own @angieknibb
Tweet : Aug 29th 2018 15:34
Excited to see the launch of our client @TMLewin Back to Work campaign today!
Tweet : Aug 24th 2018 12:50
Why are British brands increasingly choosing to expand into English-speaking markets instead of Europe? Our International MD, Rob Watt, delves into the advantage given by the commonality of language in his new Mediatel Ltd article - #LanguageMatters
Tweet : Aug 24th 2018 12:18
Still revelling in the our @Lovehoney new client announcement from yesterday! Check out our feature in @MediatelNews #HappyFriday
Tweet : Aug 23rd 2018 14:03
Potentially a big shake up in the streaming market! What do you think, should there be advertising on Netflix? via @campaignmag
Tweet : Aug 23rd 2018 12:46
Absolutely thrilled to announce MC&C has a new client, @Lovehoney - thank you @Campaignmag for sharing the news! We're so excited to be working with you Lovehoney, you definitely add a whole new dimension to our repertoire #inthebusinessofmakingpeoplehappy
Tweet : Aug 22nd 2018 14:02
We take brand safety very seriously at MC&C and proud to be early adopters of the IAB UK Gold Standard
Tweet : Aug 21st 2018 17:30
Check out @earlconf in September to see Jeremy our Head of Analytics share his knowledge of machine learning in segmenting customer databases #rstats #EARLconf #machinelearning
News : May 25th 2018 by Hazel Stockton
MC&C have been appointed the media planning and buying account for leading animal healthcare provider CEVA following a competitive pitch.
News : Mar 21st 2018 by Hazel Stockton
MC&C has accepted a £6.6m private equity investment from Key Capital Partners (KCP) to launch a global performance media network.
News : Feb 12th 2018 by Hazel Stockton
Suite of senior specialists appointed to develop and expand MC&C offering across Adtech, Search, AV and digital strategy
News : Jan 18th 2018 by Hazel Stockton
Nicola Shepered Bush, Emily Underhill and Ali Sargeant join as senior hires driving excellence in client service, new business and People.

Job Medic - #happylast
Job Medic
(Job Medic)
Media planning & buying
We planned OOH formats in proximity to London hospitals to drive awareness of the Job Medic website
May 16th 2018 10:46:38
Marsh & Parsons - Chiswick branch opening
Marsh & Parsons
(Marsh & Parsons )
Chiswick branch opening
Media planning & buying
Owning Turnham Green station and dial up OOH presence to support the opening of the Chiswick branch
May 16th 2018 10:21:11
Marsh & Parsons - Marsh & Parsons 2018
Marsh & Parsons
(Marsh & Parsons)
Marsh & Parsons 2018
Media planning & buying
Using outdoor reach to amplify Marsh & Parsons presence alongside press
Mar 23rd 2018 10:53:42
David Lloyd - David Lloyd dynamic social
David Lloyd
(David Lloyd)
David Lloyd dynamic social
Digital, Media planning & buying
Reaching audiences through social optimisation, tailored content and dynamic vertical video.
Mar 21st 2018 15:35:15
British Heart Foundation - Individual Giving
British Heart Foundation
(British Heart Foundation)
Individual Giving
Digital, Media planning & buying
Testing multiple audiences, creative and donation mechanisms on social to drive regular givers.
Mar 21st 2018 12:55:14

Case studies

Interact with MC&C Media