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LPK

Core disciplines: Branding / design, Innovation/NPD/Service Design

Newsfeed

Tweet : Oct 12th 2018 21:17
As said in #StarWars, "your anger gives you focus." CCO Nathan Hendricks explains how less-than-evil brands can adopt "Sith-level focus" to gain consumer allegiance & win — https://t.co/bMk7Wb03TP https://t.co/n8bfb7GKfu
Tweet : Oct 12th 2018 17:24
From blurring boundaries to (finally) moving beyond millennials, 5 takeaways from @L_D_F, c/o @emilystclairjo1 — https://t.co/FZYO6VSYa9 #ldf2018 https://t.co/3dhBBLJOXv
Tweet : Oct 11th 2018 17:52
What the world needs now: a little optimism—and 100% halal soap. Meet the 3 best friends behind our latest rebrand, @TheMadOpt: https://t.co/J6kLFjg5TP #proudpartner #themadoptimist https://t.co/VLkyyTLP2L
Tweet : Oct 11th 2018 13:47
Nothing like being on campus on a fall day: we're headed to @miamiuniversity @FarmerSchoolMU this morning to lead students through our #RoadblocksToInnovation workshop: https://t.co/1j1ohRmiK5
Tweet : Oct 9th 2018 15:40
Our same enduring story, told in a wholly new way. Introducing the new https://t.co/ryz37GpBWl. https://t.co/jvK1KiJzsu
Tweet : Oct 3rd 2018 15:29
There's not an aisle of any supermarket in the world where a Cincinnati design shop or brand consultancy "hasn't helped birth or burnish a brand franchise," explains @JerryKathman in @adage's spotlight on Cincy—dubbed the world's branding capital: https://t.co/IHLTu2HYdS https://t.co/cDsF7RMGzH
Tweet : Oct 2nd 2018 19:02
In #Cincinnati for @go2brandemonium? Catch Bhavik Joshi's talk on human insights & branding tomorrow, Oct 3, at 12:15 PM (ET) — https://t.co/mALgxNmron #Brandemonium https://t.co/MIJ5yBwn0i
Tweet : Oct 1st 2018 23:35
When you work in an arena that’s new and different, you’re bound to bump up against barriers, says @futureglimmer. Tonight she talked innovation—and hurdling its roadblocks—to kick off #Brandemonium w/ @BXPMag @go2brandemonium https://t.co/vVRZ0MDQfs
Tweet : Oct 1st 2018 22:15
Are you with us at the @BXPMag kickoff for #Brandemonium? @futureglimmer takes the stage shortly to talk #innovation. @go2brandemonium https://t.co/Ur8L21g3AB
Tweet : Sep 28th 2018 15:47
Don't forget: #Brandemonium starts Monday with @BXPMag's kickoff event, f/ Valerie Jacobs (@futureglimmer), Nick Partridge (@KnewNewNeu) & Bryan Goodpaster (@bryangoodpaster) talking #innovation. RSVP now: https://t.co/YIML3Bez0m https://t.co/znkE5vW403
Tweet : Sep 27th 2018 15:15
Plans tonight? @ESillies's talk, Lean Validation: The Methods & The Madness, is at 6:30 PM (ET) in LPK Cincinnati's Brand Innovation Center. Plus, beer. Join us! https://t.co/dw2v6PRpDx https://t.co/tHMZrtYDDl
Tweet : Sep 25th 2018 04:50
RT @mwintrob: Awesome opportunity to learn about lean validation approaches that provide low-cost ways to gather “in the wild” learning be
Tweet : Sep 24th 2018 21:13
The path to #innovation can be riddled w/ roadblocks, says @futureglimmer—but with the right fusion of insight and foresight, you can propel forward with agility and confidence. Join her at the @BXPMag-sponsored kickoff event to @go2brandemonium on Oct 1: https://t.co/Ufat652JK7 https://t.co/RZjAbwIySr
Tweet : Sep 21st 2018 16:45
What a way to roll into the weekend: geeking out at Ignite this morning with @AMACincinnati. https://t.co/byVEvKJ2Rf
Tweet : Sep 21st 2018 16:39
Next week, @ESillies talks Lean Validation: The Methods & The Madness. Join us on Sept 27, 6:30 - 8 PM — https://t.co/dw2v6PRpDx #innovation #foresight #strategy #lean https://t.co/GaQkXTSCI0
Tweet : Sep 20th 2018 03:01
Honored to join fellow creatives to mentor students at @UC_DAAP for the @fordmotorco innovation hackathon, reimagining transportation for the City of Tomorrow. More here — https://t.co/gYt55xqt7a https://t.co/dcbyG6nSUM
Tweet : Sep 19th 2018 17:10
Bhavik Joshi takes the stage at #Brandemonium on Oct 3. He'll talk insight mining methods and how to overcome consumers' natural inclinations: "we're conditioned to be polite and considerate," he says. Tickets for @go2brandemonium here: https://t.co/gcZBbwOgRg https://t.co/SfcpWfzP9Q
Tweet : Sep 18th 2018 16:51
#Brandemonium heads for Cincinnati next month. See the full lineup (including our own Bhavik Joshi talking more human insights) and get tickets here: https://t.co/mALgxNmron https://t.co/A1InRspt70
Tweet : Sep 17th 2018 17:57
Keep hearing about machine learning & AI? Need a primer on how they impact the future of your business? Join @scotsullivan for his #CX keynote, "Beyond Automation," at #AMAIgnite on 9/21, hosted by @AMACincinnati. RSVP — https://t.co/QveEUkJE6p https://t.co/D48oBk9GiO
Tweet : Sep 12th 2018 21:17
It's Bourbon Heritage Month. Our fresh branding for @NewRiff made @MaximMag's edit of 15 must-try bottles. Read (and drink) on: https://t.co/Nfvo1V6q6A #bourbon #newriff https://t.co/SFGLR9DShk
Tweet : Sep 7th 2018 14:40
Innovation specialist Chris Roberts tried out our Roadblocks to #Innovation card deck with his team: "Our team [was] able to clearly articulate the problems they face... the gamification helps defuse the potential conflict of the topic at hand." Read on: https://t.co/RW62cAJC1s https://t.co/5QY8yN0YaM
Tweet : Sep 6th 2018 21:59
"Fast fashion" hit like a lightning bolt in the early-aughts. And now there's talk of "fast beauty." We're helping brands tap it with LPK's #beauty555: a network of 555 influencers and experts that can help you spot trends and claim whitespace to grow: https://t.co/gaHcEV95Ck https://t.co/UgR4edrG5M
Tweet : Sep 5th 2018 15:31
Messing with someone's beloved chocolate is serious business. So, how do you evolve an iconic brand story like @milkaofficiel's in the right way? Answers here: https://t.co/DyEf4d4miA #milka #proudpartner https://t.co/QtEPlE00nq
Tweet : Sep 4th 2018 17:44
Shouldn't we experience powerful brand moments in the doctor's office, too? We're helping healthcare brands shift from "improved" patient outcomes to deeply meaningful experiences that drive retention and referral—and it starts with this new tool: https://t.co/iFImTdLc9M https://t.co/G2AfGqxTWk
Tweet : Aug 31st 2018 22:20
Is "business storytelling" a paradox? How do we find (and foster) the humanity in commerce? Strategy Director Bhavik Joshi talks to @JonathanCCook in ep 2 of This Human Business. LISTEN — https://t.co/wUzUh2O3Yl #humanbusiness #insights #podcast https://t.co/CdkRZEx1BF
Tweet : Aug 30th 2018 20:11
RT @JonathanCCook: “Consumers are heroes who are on their hero’s journeys, on their respective quests.” - Bhavik Joshi of @LPK Maps of “cus
Tweet : Aug 29th 2018 17:35
Developing great ideas is one thing—but prioritizing the right ones is the real art of #innovation. Try our free tool that helps your fast-track your highest-potential ideas. FREE download: https://t.co/6AMSDLZPJU https://t.co/nlQvhXWuZr
Tweet : Aug 28th 2018 14:55
2 nonprofits + 13 creative problem-solvers + 24 hours = extraordinary results. Get a full recap of our 5th-annual #LPKDesignBlitz and see a glimpse of the work — https://t.co/2HPO2LDfUK #5yearsofblitz #rebrand @hsdgc https://t.co/KJ1sGBP4qF
Tweet : Aug 27th 2018 22:19
RT @mwintrob: Once again, blown away by the smarts, passion, and endurance of our @LPK teams. Re-imagining the future of two important orga
Tweet : Aug 27th 2018 21:06
@Oprah’s got the pizza slice pull mastered. Proud to see our work with @KraftHeinzCo hitting the frozen pizza aisle — https://t.co/fXDQCzXmCH #OThatsGood https://t.co/cxal2VbrMP

Yogi Tea - A Brand Fit for the Mass Market
Yogi Tea
(Yogi Tea)
A Brand Fit for the Mass Market
Branding / design
Yogi Tea partnered with LPK to release a lineup tailored to mainstream shelves and consumers.
Aug 21st 2017 14:23:34
Gerber Grill Cheese - Gerber Takes to the BBQ
Gerber Grill Cheese
(Emmi)
Gerber Takes to the BBQ
Branding / design
The fondue brand partnered with LPK to debut their line of grill-ready cheese patties.
Aug 21st 2017 14:23:22
Tampax & Always Radiant - Off the Runway, into Her Bag
Tampax & Always Radiant
(Procter & Gamble)
Off the Runway, into Her Bag
Branding / design
The Radiant collection by Tampax & Always embraces the bolder side of femininity.
Jun 27th 2017 10:55:52
Pinnacle - Top of the Leaderboard
Pinnacle
(Acushnet Company)
Top of the Leaderboard
Branding / design
We drove Pinnacle to greener grass with a new brand design that resonates with casual golfers.
Jun 27th 2017 10:55:35
Pringles - A Brand Fit for a Party
Pringles
(Kellogg's)
A Brand Fit for a Party
Branding / design
To celebrate its 25th year in the UK, Pringles design pushes snacking beyond the ordinary.
Jun 27th 2017 10:55:10

Case studies


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