Critical Mass

Core disciplines: Digital, Social


Tweet : Nov 20th 2017 21:50
RT @Omnicom: "With more tech, we need to be more human." - @criticalmass CEO @wilkinsdi explains why it is critical for humans to give purp
Tweet : Nov 20th 2017 18:47
“When you push a little harder, care a little more and design for humans, not for devices, you simply get a better result. The customer wins and the brand wins.” – @wilkinsdi via @Forbes -
Tweet : Nov 15th 2017 21:54
Download our guide to voice and AI interaction now to serve up tomorrow’s must-have customer experiences: #AI #uxdesign
Tweet : Nov 10th 2017 15:32
Brian Williamson weighs in on a Snapchat redesign and questions if the company can design for scale & still do what it does best via @TheDrumNetwork
Tweet : Nov 9th 2017 21:07
RT @4As: Agencies, clients and AI today with @DeutschInc, @MoxieUSA, @LaughlinAgency and @criticalmass #CreateTech
Tweet : Nov 9th 2017 15:54
"Facial recognition?—?it’s not about you unlocking your phone, it’s about your phone unlocking you. For marketers this could represent a watershed era of connection to customers.” -@grantowens via @adage
Tweet : Nov 6th 2017 20:47
RT @prolificbobak: QX: Designing for LGBTQ Users @weareprolific ... Check it out and RSVP!
Tweet : Nov 2nd 2017 16:00
Join us on November 8th, at our #CMGreetTHENMeet in San Francisco. Food and drinks on us.
Tweet : Nov 1st 2017 18:54
Robert & Steve explain how the @Nissan Rogue played the leading role in Battle Test, one of the year’s best 360 #VR experiences. ????
Tweet : Nov 1st 2017 18:36
Only Robert Brown & Steve Savic can talk about sweating details & keep an audience on the edge of their seats ???????? #mixedreality #diehardfan
Tweet : Nov 1st 2017 18:25
We’re live @adtech NY with Steve Savic & Robert Brown from @Nissan talking about brand experiences — and Star Wars. ????????
Tweet : Nov 1st 2017 15:30
Heading to @adtech today? Don’t miss Steve Savic & Robert Brown talk "Experience Over Impressions" @ 2:15! #ATNY17
Tweet : Oct 26th 2017 18:04
Check out @grantowens latest Inspired By column for @Huffpost: "Your Millennial Marketing Effort Isn’t Working"
Tweet : Oct 25th 2017 15:32
A deeper dive into the @calgaryeconomic creative bid for #AmazonHQ2 via @TheDrum featuring our own @cgokiert -
Tweet : Oct 20th 2017 20:23
We've always been proud of our Calgarian roots and we are very proud to be a part of the @calgaryeconomic bid for the #AmazonHQ2
Tweet : Oct 19th 2017 21:24
Hey @amazon, Calgary is in it to win it (it being your #HQ2). More on the path to bid here via @calgaryeconomic -
Tweet : Oct 12th 2017 21:19
From Vonnegut covers to working w/ Darren Aronofsky, @cbrady shares career-defining moments in @CampaignLiveUS.
Tweet : Oct 4th 2017 17:06
How @TravelAlberta is moving from being a campaign marketer to an "always on publisher." Featuring our own @jfolkmann via @StrategyOnline
Tweet : Oct 2nd 2017 19:40
CM CSO @grantowens dissects @LEGO_Group masterful ability to involve their customers & win lifelong fans in the process. Check it out:
Tweet : Sep 27th 2017 16:55
This is true. Check it out and apply today:
Tweet : Sep 27th 2017 15:55
Inspiring conversations on trust and culture from the team at @contagious #ContagiousNNW
Tweet : Sep 26th 2017 19:11
We’re proud to have roots in this breathtaking province, but we’re even prouder to show it off to the rest of the world for @TravelAlberta
Tweet : Sep 25th 2017 16:01
.@ryoshu explores a generation inextricably intertwined w/ technology & what that means for brands via @Contagious
Tweet : Sep 22nd 2017 19:16
Check it out and cast your vote here:
Tweet : Sep 21st 2017 15:44
.@grantowens dissects Lego's masterful ability to involve their customers & win lifelong fans in the process.
Tweet : Sep 14th 2017 21:06
Big congrats to @weareprolific on their southern expansion. Durham, NC will be lucky to have you!
Tweet : Sep 14th 2017 21:02
RT @exitevent: .@weareprolific is bringing its mobile design, development and strategy business South.
Tweet : Sep 14th 2017 18:28
The pleasure is all ours @ClaraLionelFdn – excited for the #DiamondBall tonight!
Tweet : Sep 7th 2017 19:22
"Our industry is responsible for shaping #AI for the greater good” - @grantowens via @CampaignLiveUS
Tweet : Aug 30th 2017 18:19
Our SVP, Managing Director, Andrea Lennon, weighs in on the future of driverless cars via @TheDrum -

Critical Mass Toronto & Calgary - Move to Canada Eh?
Critical Mass Toronto & Calgary
(Critical Mass)
Move to Canada Eh?
With a 1000% spike in search traffic on “how to move to Canada”… The CM Guide for moving to Canada.
Mar 11th 2016 16:34:35
Travel Alberta - The Thrill of the Rockies in 360
Travel Alberta
(Travel Alberta)
The Thrill of the Rockies in 360
Time has a way of slowing down when you’re in the snow zone. We captured this in 360 Cinemagraphs.
Mar 11th 2016 16:16:20
Butterfly Home - Butterfly Home website
Butterfly Home
(Butterfly Home)
Butterfly Home website
Butterfly Home is a safe learning center & surrogate family for wrongly imprisoned children in Nepal
Mar 11th 2016 16:16:07
Famous Five Foundation - Pink Tea Conversation
Famous Five Foundation
(Famous Five Foundation)
Pink Tea Conversation
5 women discussing the right to vote. The Pink Tea conversations as an audio / art installation.
Mar 11th 2016 16:15:51
UNMAS Sweeper - Digital, Social media
UNMAS Sweeper
(United Nations)
Digital, Social media
Digital, Social
Using Apple’s iBeacon we created a land mine simulation titled, Sweeper, debuting it an exhibit at the New York New Museum.
Sep 8th 2015 17:48:03

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