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INITIALS

Core disciplines: Experiential marketing, Integrated marketing, Promotional marketing, Shopper Marketing

One of the Top 30 most viewed agencies for 2017

Tweet : Jul 30th 2018 14:36
RT @RachBateface: Just finished judging this year’s @EventAwards Great to see some new categories this year to showcase a diversity of acti
Tweet : Jul 19th 2018 17:23
Live now: As part of Naked’s “Power.Full.Smoothie” platform, we’re giving Tesco customers the exclusive chance to win a powerful, personalised escape to one of four amazing destinations. https://t.co/IpxQHit1bn #naked #smoothie #tesco #promotionalmarketing #worldofinitials https://t.co/JAeOcwydmj
Tweet : Jul 19th 2018 14:25
Have you seen @Willoughby37 's piece on how Initials research has shed new light on promotional marketing spend? Read it here: https://t.co/IvfqUgBg5S #thoughtleadership #behaviouralscience #worldofinitials https://t.co/iUY0UX4bJu
Tweet : Jul 13th 2018 10:13
@Willoughby37 reveals how new research insights @worldofinitials are challenging assumptions behind promotional spend @PerformanceIN check it out here: https://t.co/CdP7f76xaK #brands #promotional #research #ThoughtLeadership https://t.co/NRFgW24MQA
Tweet : Jul 9th 2018 17:09
@jamcmatthews shares his thoughts on why it’s wise for brands to have open banking on their radar. #openbanking #brands #agency #shopper Published today @fourthsource https://t.co/dM1yXI32B7 https://t.co/MKRcfZl2eh
Tweet : Jul 5th 2018 13:32
Initials are taking Strongbow Dark Fruit ice cream on tour. Destinations voted for by LAD BIBLE audience. Check it out: https://t.co/rnEhCqJRPZ #liveengagement #worldofinitials #ladbible https://t.co/dBX1lR26Ls
Tweet : Jun 27th 2018 14:33
@worldofinitials are excited about the return of The Strongbow Archer set to grace festivals again this season. #experience #festival #agency #Epic #Strongbowyard Read about it here: https://t.co/hmZvXVDfP2 https://t.co/eEj8w9xaY2
Tweet : Jun 25th 2018 16:57
RT @fitkitbodycare: "Loved it. so handy to chuck in gym bag and smells divine." Thank you for your kind words IG'S Two.Brits! ???????? Have yo
Tweet : Jun 25th 2018 16:56
RT @TimManning: Nielsen tracked 120 grocers who use digital signage in their stores, they found that 80% of them saw as much as a 33% boost
Tweet : Jun 25th 2018 10:36
RT @RachBateface: It was great to be involved in this promotion to Senna @worldofinitials https://t.co/QSFHHi7itf
Tweet : Jun 25th 2018 10:34
RT @RachBateface: What an epic weekend in the @Strongbowuk Yard at IOW festival @worldofinitials #experiential #liveengagement https://t.co
Tweet : Jun 22nd 2018 12:21
RT @Ingenuity_PR: Masterbrands can create deep emotional connections with #consumers, but their #ads could also backfire, thinks Jamie Matt
Tweet : Jun 22nd 2018 12:20
@jamcmatthews discussed the risks and rewards of the master brand in #businessadvice https://t.co/rLkRtOX0AV https://t.co/XP6uURmzJv
Tweet : Jun 13th 2018 10:52
So great that this fab product is now available in Waitrose! https://t.co/tNF9EZr81k
Tweet : Jun 13th 2018 10:51
We are so excited about our ongoing work with Lactalis Group on #Seriously Spreadable Some exciting things afoot... Watch this space for July developments.... https://t.co/OoUBsxeHxk https://t.co/HARixlXlb7
Tweet : Jun 1st 2018 11:27
Richard Barrett (MD Initials) on the critical role honest agency/client collaboration plays in the delivery of great work. Read it here on #digitaldoughnut https://t.co/FbdXdDonW3 https://t.co/X6NcLKYQbr
Tweet : May 22nd 2018 17:10
Our Director @Willoughby37 wrote an article on understanding the psychological tipping points of promotional marketing. Check it out here: https://t.co/4t9osCUmWq #promotionalmarketing #tippingpoint #insight https://t.co/LzC9ajbmnI
Tweet : May 22nd 2018 14:38
You may have missed @jamcmatthews thoughts on the positives and pitfalls of creating a Masterbrand. Read it here: https://t.co/3PsXd663VD #masterbrands #brandheritage https://t.co/7NZLwFeVPA
Tweet : May 11th 2018 14:01
@jamcmatthews CEO of @worldofinitials shares his thoughts on the positives and pitfalls of creating a Masterbrand - read the full article here: https://t.co/tWumf4WMxi #digital doughnut #masterbrand #brandheritage https://t.co/nIpLKKusU6
Tweet : May 9th 2018 14:30
In case you missed it - here are Jamie Matthews' thoughts on the impact of open banking: https://t.co/ndGUL5unOC #banking #thoughtleadership #shoppermarketing https://t.co/bCaCs2meKn
Tweet : May 9th 2018 14:12
We're helping Seriously raise the game on spreadable cheese - read about it and watch the ad here: https://t.co/8o0a7KrUpn https://t.co/TCjW6ET9KL
Tweet : May 4th 2018 21:21
A compelling article in @TheGrocer discussing the perils and potential of sports sponsorship in 2018, with @jamcmatthews CEO of @worldofinitials contributing. https://t.co/P5ZkyGtEM1 https://t.co/wDD8RVuEss
Tweet : May 4th 2018 14:47
@jamcmatthews discusses his career, thoughts on changes in the industry and his approach to #leadership in the latest Creative Industry Leader Interview @creativebrief https://t.co/1jJTpvlpKp
Tweet : May 4th 2018 14:00
RT @Ingenuity_PR: Fancy 5 minutes with @jamcmatthews, Founder & CEO at @worldofinitials? Check out @creativebrief’s interview that delves i
Tweet : May 3rd 2018 14:41
Thanks for sharing. The team @worldofinitials really enjoyed working with Lactalis on this campaign and the wonderful director @garysalter on the ad. Spread the word. https://t.co/51inCQdkAB
Tweet : May 3rd 2018 14:22
RT @walkers_crisps: It’s #Walkers70! Here’s how some of our fans joined the celebrations ????. Can you spot anyone familiar? https://t.co/m7Z
Tweet : Apr 19th 2018 19:31
To celebrate 70 years of Walkers, we’re touring the nation for the next 4 weeks surprising and delighting Tesco shoppers with a celebration worth £1000! read about it here: https://t.co/vj4y93k1kt #the Nation's Favourite @walkers_crisps https://t.co/Zk43Jl11KX
Tweet : Apr 17th 2018 14:11
RT @Ingenuity_PR: Jamie Matthews, CEO at @worldofinitials explores #openbanking's far-reaching impact on #brands and #marketers https://t.c
Tweet : Mar 26th 2018 16:39
James Willoughby shares insights from Initials' latest research findings which challenge long held assumptions of promotional marketing. Read it @AW360views : https://t.co/BaSVNx8WKK
Tweet : Mar 14th 2018 17:42
We’re so grateful for all the positive messages posted following the big reveal of our film to launch the McLaren Senna. Have you seen it yet? Watch it here: https://t.co/6TP7akvgWx #McLarenSenna #npinit #carnage_film #piggylines https://t.co/tVzDxrWluz
News : Sep 3rd 2014 by Jamie Matthews
The agency won the account following a competitive five-way pitch. Initials will be responsible for creating and implementing a multi-channel... read more
News : Nov 15th 2012 by Jamie Matthews
We have been nominated again for Marketing magazine's Agency of the Year 2012.
News : Nov 30th 2011 by Jamie Matthews
Initials has again been nominated for Marketing magazine's 2012 Agency of the Year. Results are expected in December.
News : Nov 10th 2011 by Jamie Matthews
INITIALS won 6 different IPM awards this year, including 2011 Agency of the Year.In total, 17 industry Awards have been won in 2011.

Tropicana Essentials - Beat The Yawn with Tropicana Essentials
Tropicana Essentials
(PepsiCo)
Beat The Yawn with Tropicana Essentials
Experiential marketing, Promotional marketing
Tropicana launched their new Essentials range by brightening up commutes in Waterloo station
May 23rd 2018 17:44:12
McLaren Senna - Challenge the Impossible
McLaren Senna
(McLaren Automotive)
Challenge the Impossible
Promotional marketing
Global positioning for McLaren’s newest hyper car and a film celebrating the man that inspired it.
Apr 20th 2018 14:31:21
SERIOUSLY - There’s cheddar, then there’s SERIOUSLY
SERIOUSLY
(Lactalis)
There’s cheddar, then there’s SERIOUSLY
Integrated marketing, Promotional marketing, Shopper Marketing
Relaunch of SeriouslyStrong as SERIOUSLY with richsquisite, mellowonderous & smoothsational flavours
Apr 19th 2018 12:45:25
The Famous Grouse - THE everyone needs a little inspiration sometimes GROUSE
The Famous Grouse
(Edrington)
THE everyone needs a little inspiration sometimes GROUSE
Integrated marketing, Promotional marketing
Global activation platform celebrating everyday achievements - reasons to enjoy The Famous Grouse.
Apr 18th 2018 12:40:45
Strongbow - Strongbow Epic Entrances & Strongbow Yard
Strongbow
(Heineken UK)
Strongbow Epic Entrances & Strongbow Yard
Experiential marketing, Promotional marketing, Shopper Marketing
Helping Strongbow own the festival experience in epic style all summer long!
Apr 18th 2018 11:54:00

Case studies


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