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Tweet : Oct 4th 2018 17:16

RT @RachBateface: @TheDrum @worldofinitials uses a data-driven prediction tool which estimates the potential effect of a campaign, however

Tweet : Oct 4th 2018 16:24

RT @RachBateface: @TheDrum Experiential is being more commonly used by brands within retail environments. Given the challenges faced by the

Tweet : Aug 29th 2018 15:47

See this Instagram photo by @worldofinitials https://t.co/gtHNM0QACz

Tweet : Jul 30th 2018 14:36

RT @RachBateface: Just finished judging this year’s @EventAwards Great to see some new categories this year to showcase a diversity of acti

Tweet : Jul 19th 2018 17:23

Live now: As part of Naked’s “Power.Full.Smoothie” platform, we’re giving Tesco customers the exclusive chance to win a powerful, personalised escape to one of four amazing destinations. https://t.co/IpxQHit1bn #naked #smoothie #tesco #promotionalmarketing #worldofinitials https://t.co/JAeOcwydmj

Tweet : Jul 19th 2018 14:25

Have you seen @Willoughby37 's piece on how Initials research has shed new light on promotional marketing spend? Read it here: https://t.co/IvfqUgBg5S #thoughtleadership #behaviouralscience #worldofinitials https://t.co/iUY0UX4bJu

Tweet : Jul 13th 2018 10:13

@Willoughby37 reveals how new research insights @worldofinitials are challenging assumptions behind promotional spend @PerformanceIN check it out here: https://t.co/CdP7f76xaK #brands #promotional #research #ThoughtLeadership https://t.co/NRFgW24MQA

Tweet : Jul 9th 2018 17:09

@jamcmatthews shares his thoughts on why it’s wise for brands to have open banking on their radar. #openbanking #brands #agency #shopper Published today @fourthsource https://t.co/dM1yXI32B7 https://t.co/MKRcfZl2eh

Tweet : Jul 5th 2018 13:32

Initials are taking Strongbow Dark Fruit ice cream on tour. Destinations voted for by LAD BIBLE audience. Check it out: https://t.co/rnEhCqJRPZ #liveengagement #worldofinitials #ladbible https://t.co/dBX1lR26Ls

Tweet : Jun 27th 2018 14:33

@worldofinitials are excited about the return of The Strongbow Archer set to grace festivals again this season. #experience #festival #agency #Epic #Strongbowyard Read about it here: https://t.co/hmZvXVDfP2 https://t.co/eEj8w9xaY2

Tweet : Jun 25th 2018 16:57

RT @fitkitbodycare: "Loved it. so handy to chuck in gym bag and smells divine." Thank you for your kind words IG'S Two.Brits! ???????? Have yo

Tweet : Jun 25th 2018 16:56

RT @TimManning: Nielsen tracked 120 grocers who use digital signage in their stores, they found that 80% of them saw as much as a 33% boost

Tweet : Jun 25th 2018 10:36

RT @RachBateface: It was great to be involved in this promotion to Senna @worldofinitials https://t.co/QSFHHi7itf

Tweet : Jun 25th 2018 10:34

RT @RachBateface: What an epic weekend in the @Strongbowuk Yard at IOW festival @worldofinitials #experiential #liveengagement https://t.co

Tweet : Jun 22nd 2018 12:21

RT @Ingenuity_PR: Masterbrands can create deep emotional connections with #consumers, but their #ads could also backfire, thinks Jamie Matt

Tweet : Jun 22nd 2018 12:20

@jamcmatthews discussed the risks and rewards of the master brand in #businessadvice https://t.co/rLkRtOX0AV https://t.co/XP6uURmzJv

Tweet : Jun 13th 2018 10:52

So great that this fab product is now available in Waitrose! https://t.co/tNF9EZr81k

Tweet : Jun 13th 2018 10:51

We are so excited about our ongoing work with Lactalis Group on #Seriously Spreadable Some exciting things afoot... Watch this space for July developments.... https://t.co/OoUBsxeHxk https://t.co/HARixlXlb7

Tweet : Jun 1st 2018 11:27

Richard Barrett (MD Initials) on the critical role honest agency/client collaboration plays in the delivery of great work. Read it here on #digitaldoughnut https://t.co/FbdXdDonW3 https://t.co/X6NcLKYQbr

Tweet : May 22nd 2018 17:10

Our Director @Willoughby37 wrote an article on understanding the psychological tipping points of promotional marketing. Check it out here: https://t.co/4t9osCUmWq #promotionalmarketing #tippingpoint #insight https://t.co/LzC9ajbmnI

Tweet : May 22nd 2018 14:38

You may have missed @jamcmatthews thoughts on the positives and pitfalls of creating a Masterbrand. Read it here: https://t.co/3PsXd663VD #masterbrands #brandheritage https://t.co/7NZLwFeVPA

Tweet : May 11th 2018 14:01

@jamcmatthews CEO of @worldofinitials shares his thoughts on the positives and pitfalls of creating a Masterbrand - read the full article here: https://t.co/tWumf4WMxi #digital doughnut #masterbrand #brandheritage https://t.co/nIpLKKusU6

Tweet : May 9th 2018 14:30

In case you missed it - here are Jamie Matthews' thoughts on the impact of open banking: https://t.co/ndGUL5unOC #banking #thoughtleadership #shoppermarketing https://t.co/bCaCs2meKn

Tweet : May 9th 2018 14:12

We're helping Seriously raise the game on spreadable cheese - read about it and watch the ad here: https://t.co/8o0a7KrUpn https://t.co/TCjW6ET9KL

Tweet : May 4th 2018 21:21

A compelling article in @TheGrocer discussing the perils and potential of sports sponsorship in 2018, with @jamcmatthews CEO of @worldofinitials contributing. https://t.co/P5ZkyGtEM1 https://t.co/wDD8RVuEss

Tweet : May 4th 2018 14:47

@jamcmatthews discusses his career, thoughts on changes in the industry and his approach to #leadership in the latest Creative Industry Leader Interview @creativebrief https://t.co/1jJTpvlpKp

Tweet : May 4th 2018 14:00

RT @Ingenuity_PR: Fancy 5 minutes with @jamcmatthews, Founder & CEO at @worldofinitials? Check out @creativebrief’s interview that delves i

Tweet : May 3rd 2018 14:41

Thanks for sharing. The team @worldofinitials really enjoyed working with Lactalis on this campaign and the wonderful director @garysalter on the ad. Spread the word. https://t.co/51inCQdkAB

Tweet : May 3rd 2018 14:22

RT @walkers_crisps: It’s #Walkers70! Here’s how some of our fans joined the celebrations ????. Can you spot anyone familiar? https://t.co/m7Z

Tweet : Apr 19th 2018 19:31

To celebrate 70 years of Walkers, we’re touring the nation for the next 4 weeks surprising and delighting Tesco shoppers with a celebration worth £1000! read about it here: https://t.co/vj4y93k1kt #the Nation's Favourite @walkers_crisps https://t.co/Zk43Jl11KX

News : Sep 3rd 2014 by Jamie Matthews

The agency won the account following a competitive five-way pitch. Initials will be responsible for creating and implementing a multi-channel... read more

News : Nov 15th 2012 by Jamie Matthews

We have been nominated again for Marketing magazine's Agency of the Year 2012.

News : Nov 30th 2011 by Jamie Matthews

Initials has again been nominated for Marketing magazine's 2012 Agency of the Year. Results are expected in December.

News : Nov 10th 2011 by Jamie Matthews

INITIALS won 6 different IPM awards this year, including 2011 Agency of the Year.In total, 17 industry Awards have been won in 2011.