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Tweet : Sep 8th 2017 09:50

RT @Eventmagazine: .@strongbowuk erects giant archer by @worldofinitials at Victorious Festival https://t.co/3pXqnDcw7y https://t.co/Dpp87G

Tweet : Sep 8th 2017 09:50

RT @MAA: Influencing the influencers: turning Gen Z insight into brand success. @worldofinitials https://t.co/36Y169vFN8

Tweet : Sep 1st 2017 15:45

We have been shortlisted for this years Event Awards for our activations with @walkers_crisps https://t.co/bR9e7UXocI

Tweet : Jun 7th 2017 11:50

We're ready for festival season! Come visit The Strongbow Yard at Isle of Wight this weekend https://t.co/3qAs4uWvra

Tweet : Jun 2nd 2017 14:47

9 months of planning and we're now live! Pepsi Max Fan House at UEFA Championships league https://t.co/NEd9ahZ3GJ

Tweet : Apr 6th 2017 13:21

What does the agency of the future look like? Read more here https://t.co/tFHh7tAaK1

Tweet : Apr 6th 2017 10:55

Initials Fundraising Bake Sale!???????????? Our lovely magsforan is starting in Malin Head, Ireland https://t.co/jEdGbwf3Ci

Tweet : Mar 22nd 2017 09:07

Walkers support the Foxes with special “Cheers and Onion” packs! Read more about the activation https://t.co/gomi1QfJsx

Tweet : Mar 9th 2017 10:57

#tbt to last week at the MAA #dodifferent awards! We won best collaboration for our work on the https://t.co/Gjz3D3zXdi

Tweet : Feb 23rd 2017 21:54

Our shopper team sending love all the way from the Philips workshop in Argentina ???????? https://t.co/jkiH5jeF6I

Tweet : Feb 23rd 2017 16:10

The Walkers Super Sofa Roadshow has hit the road ?? Read the full details on our Live Now page https://t.co/Z26FuKFEM9

Tweet : Feb 23rd 2017 16:04

The Jeep exhibition stand is officially live at the Caravan, Camping and Motorhome Show 2017! https://t.co/ZJgwZYOsEc

Tweet : Feb 10th 2017 11:09

@Gymshark_Help have done so - thanks

Tweet : Feb 10th 2017 10:19

@Gymshark looking to get in touch re a potential partnership with one of our healthy smoothie brands - can you let us know who to talk to?

Tweet : Jan 26th 2017 10:30

RT @IngenuityLondon: Looking forward to seeing @Momentum__UK, @ignis_agency, @worldofinitials & @ExposureLondon tomorrow at our #live #eng

Tweet : Jan 6th 2017 15:35

RT @we_are_halo: Walkers activation tops live experiences list in @Campaignmag Creative - @worldofinitials production - #TheHaloGroup https

Tweet : Jan 6th 2017 15:35

RT @MAA: The art of building human connections in the age of tech - @MagsForan @worldofinitials via @GuardianInsight https://t.co/cugDy5G

Tweet : Jan 3rd 2017 10:21

RT @AnnaG_Gemini: Top 10 live experiences of 2016 feat. @worldofinitials @pd3london and @PrettyGreen https://t.co/iXuhvdtAPU

Tweet : Dec 22nd 2016 14:57

Initials Takes The Number One Slot For Campaign Magazines Top Live Experiences of 2016 https://t.co/8x2v8rL60g

Tweet : Dec 22nd 2016 13:06

FANTASTIC IDEAS AND WHERE TO FIND THEM No.22 Today is our final post in this festive series. https://t.co/l8cGYqiu5u

Tweet : Dec 22nd 2016 13:06

The #EventElf came knocking on our door today with a wonderful Christmas surprise! @ World of https://t.co/zfjZdvJoJD

Tweet : Dec 22nd 2016 13:06

FANTASTIC IDEAS AND WHERE TO FIND THEM No.21 You know an agency believes in a product when they https://t.co/vPNk7YFOti

Tweet : Dec 21st 2016 16:30

RT @ExhibitionNews: Lots of people moves just before Christmas - check out who's been moving and shaking the industry #eventprofs https://t

Tweet : Dec 19th 2016 11:20

FANTASTIC IDEAS AND WHERE TO FIND THEM No.17 Imagine being told you are filming Sir Geoff https://t.co/nv3y0EBSeB

Tweet : Dec 19th 2016 11:20

FANTASTIC IDEAS AND WHERE TO FIND THEM No.18 Ok. This is two ideas, not one, but as we draw https://t.co/r9Q55uAn4E

Tweet : Dec 19th 2016 11:20

FANTASTIC IDEAS AND WHERE TO FIND THEM No.19 If you went to Latitude or Wilderness this summer https://t.co/8G9GOgRzz1

Tweet : Dec 15th 2016 14:46

FANTASTIC IDEAS AND WHERE TO FIND THEM No.15 I love this simple little thought. Developed for https://t.co/GzdgkPydv5

Tweet : Dec 13th 2016 09:07

RT @MAA: Our New Business Group in session, introduced by Jamie Matthews @worldofinitials https://t.co/5VGjpB43E8

Tweet : Dec 12th 2016 20:21

FANTASTIC IDEAS AND WHERE TO FIND THEM No.12 In 2013 it was back to the future with the https://t.co/ptfx7KGFtK

Tweet : Dec 11th 2016 15:15

FANTASTIC IDEAS AND WHERE TO FIND THEM No.11 Ok this isn’t about celebrating an idea per se, https://t.co/5D6wSCqR0B

News : Sep 3rd 2014 by Jamie Matthews

The agency won the account following a competitive five-way pitch. Initials will be responsible for creating and implementing a multi-channel... read more

News : Nov 15th 2012 by Jamie Matthews

We have been nominated again for Marketing magazine's Agency of the Year 2012.

News : Nov 30th 2011 by Jamie Matthews

Initials has again been nominated for Marketing magazine's 2012 Agency of the Year. Results are expected in December.

News : Nov 10th 2011 by Jamie Matthews

INITIALS won 6 different IPM awards this year, including 2011 Agency of the Year.In total, 17 industry Awards have been won in 2011.

New work

Jump straight to the case studies

Pepsi Max

(PepsiCo)

Fan House Powered By Passion

Experiential marketing

We were out supporting UEFA Champions League supporters in Cardiff for the weekend.

Aug 15th 2017 12:31:54

Walkers

(PepsiCo)

Are You Barmy For A Sarnie?

Experiential marketing

In honour of this crisp/sandwich union we’ve opened the Walkers Crisp Sarnie Club!

Sep 14th 2016 10:51:46

Quaker Oats

(PepsiCo)

QUAKER OATS ROADSHOW

Experiential marketing

In January we took to the road with Quaker to help people discover the power of oaty goodness.

Jun 1st 2016 13:46:56

Dulux

(Akzo Nobel)

ECOBUILD 2016

Experiential marketing

We helped Dulux build the award winning Green Building Council's Sustainable Stand at EcoBuild 2016.

Jun 1st 2016 12:52:05

JEEP

(FIAT CHRYSLER AUTOMOBILES UK)

BATMAN VS SUPERMAN

Brand Activation, Experiential marketing

Check out our 'mobile first' live engagement experience – who will you choose : Batman vs Superman?

Mar 23rd 2016 15:09:30

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Case studies

Pepsi Max (PepsiCo)

Fan House Powered by Passion

Experiential marketing

Walkers (PepsiCo)

Barmy for Sarnies

Experiential marketing, Promotional marketing

Fit Kit (Fit Kit)

Brand engineering, packaging development and launch collateral

Integrated marketing

AkzoNobel (AkzoNobel)

Armstead | Cuprinol | Dulux

Digital, Integrated marketing

Club Med (Club Med)

Global Toolkits

Digital, Experiential marketing, Integrated marketing

Fiat (Fiat Chrysler Automobiles UK)

Icon Remastered

Experiential marketing, Integrated marketing

Jeep (Jeep)

Tough Mudder 2014/2015 | Renegade Launch

Digital, Experiential marketing, Integrated marketing

Mondelez (Mondelez)

Bagged Candy | Cadbury | Trident

Digital, Experiential marketing, Integrated marketing

PepsiCo (PepsiCo)

Digital, Experiential marketing, Integrated marketing

Philips (Philips)

Bodygroom | Shavers | Sonicare | VisaPure

Digital, Integrated marketing

Sainsbury's (Sainsbury's)

Digital, Experiential marketing, Integrated marketing

UKTV (UKTV)

Various

Digital, Experiential marketing